Taylor Swift has announced her tenth studio album, Midnights. This highly anticipated album is released on the 21 of October the same day as the new Arctic Monkeys album The Car.
Swift has announced that her new album will have 13 tracks with track 13 being called Mastermind and track 8 being called Vigilante Shit. She has created a game show on Tiktok called Midnights Mayhem With Me where she lets fate pick a number that equals a titled track on her album.
This is just another example of Swift’s genius mind at work as it keeps fans like me interested and wanting more.
Swift is known for dropping easter eggs for her fans, but this announcement has thrown even the dedicated swifties into a spiral.
Taylor has been known to reference the term ‘midnight’ in many forms throughout her songs and during the night is when many of her amazing ideas come to fruition.
The midnight train is not slowing anytime soon for TSwizzle as this album is always in talks. Jimmy Fallon on his latest show has even commented on her brilliance and intelligence with how she is marketing her latest album.
The marketing and advertisement of her new album is being discussed widely branding Swift a ‘genius’. She sells her product like it’s a present for her fans which is inventive and clever. By using this tactic, she makes the experience feel personal and special.
Swift has designed four different vinyl’s entitled Jade Green Edition, Blood Moon Edition, Mahogany Edition and Moonstone Blue Edition. Cleverly, the four different covers make a clock which will encourage dedicated fans to buy all four to make the clock and ensure they aren’t late for the release of the album.
The hype around this album is not unfamiliar territory for fans of Swift. Taylor Swift does have one of the most dedicated and loyal fanbases. It is evident from social media that the buzz around this album will not be easily extinguished.
I personally cannot wait for this album and think she is a marketing genius. She keeps her fans and the rest of the world interested and talking. My Tiktok feed is devoted to theories about the album and who will be featured on it.