By Maeve Lee
The word “blogger” in 2019 appears to hold a very different meaning to what it did three or four years ago. Blogging has led to some amazing opportunities for many people, and so, it seems a lot more people are jumping on to the bandwagon, hoping to also bask in its benefits. Nowadays, many bloggers do not actually have a blog, opting for Instagram instead, and the range of categories they fall under is endless. So, I have compiled a list of my all-time favourite home-grown bloggers – covering everything from travel and fashion to fitness and beauty.
Steph is a travel blogger from Cork who gave up on the rat race in London and took off on a trip around the world. Steph and her husband briefly settled in Bali but have recently taken off on another adventure around Europe.
Steph’s blog is jam-packed with information on almost every country you have ever dreamed of visiting. It is the bible for all things travel, with information on budget backpacking, travel routes and backpacking essentials, to name a few.
Steph also has a small business which involves travel planning for almost anywhere in the world – she is basically a one-stop travel agent for any trip you could ever want. Steph video chats or emails clients (usually just Instagram fans like you and I) and provides an extremely detailed plan on your particular country/travel route – a pretty amazing service if you ask me.
Niamh Cullen (niamhcullenx)
Niamh Cullen’s newfound love for sustainability has made her even more lovable to her followers. Niamh covers all things lifestyle and fashion and her recent take on Copenhagen Fashion Week was simply iconic. Her background in retail means she really has an eye for fashion and her styling is always impeccable, creating a feed that looks like a Vogue shoot.
If her amazing fashion sense wasn’t enough, Niamh is a great advocate for all things health and fitness. If you’re struggling to get to the gym on these increasingly dull mornings, then Niamh’s Instagram stories of her early PT sessions are sure to motivate you.
Emma Roche (emmazoeyroche)
Take one look at Emma Roche’s Instagram feed and you will see why she is so deserving of a space on this list. Her style is impeccable and so satisfyingly co-ordinated that it makes me want to dump my entire wardrobe and start again.
From comfy casuals to the perfect night out outfit, Emma has it all and is my first Instagram search when I am struggling for some outfit inspiration. The PhD student combines popular brands like Boohoo, Misguided and Pretty Little Thing in ways you never would have thought of. Her use of these brands and the odd designer item makes Emma’s Instagram an amazing mood board for any fashion fanatics.
Jessica Hynes (jessicas.makeup)
Jessica is new to the blogging world in comparison to the other ladies on this list. She is a Tipperary native and is definitely a blogger to keep your eye on – this makeup artist is destined for success.
The things this self-taught artist can do with a makeup brush will astound you. Jessica’s Instagram provides a vast catalogue of looks, from a classic smoky eye to a complete pumpkin transformation. Her laidback tutorials make you feel as though you too can achieve the perfect rainbow glitter cut-crease. If you need Halloween makeup inspiration, or simply love a gawk at makeup looks and products, then I would highly recommend checking her out.
Suzanne “So Sue Me” Jackson (sosueme_ie)
It would be rude to compile a list of Irish bloggers and not include the OG herself. So Sue Me is the epitome of the success Irish bloggers can achieve and has paved the way for hundreds who came after her.
Her success means Suzanne lives a fairly lavish lifestyle and she recently hired a private plane to Ibiza (not jealous at all). Her success is due to her award-winning range of beauty products, which includes tan, eyelashes, nails and makeup brushes. Her brand ‘So Sue by SJ’ has recently collaborated with Love Island stars Olivia Atwood and Dani Dyer.
If designer bags, interior decorating of a Malahide mansion and amazing trips to the Maldives and Portugal are your thing, then go ahead and live vicariously through the queen of blogging, Suzanne Jackson.