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Student Independent News

NUI Galway Student Newspaper

Shady business: have Penneys overstepped the mark copying Kim?

March 16, 2018 By SIN Staff

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We have to admit Penneys are killing it recently with their makeup releases. The products are ultra pigmented and are praised by beauty bloggers. However, Penneys have been criticised for having their dupe products looking very similar to the original and the latest release from the high street giant is pretty much an exact match for the Kim Kardashion West products. 

 

Kim Kardashion West is well known for her iconic makeup looks so it’s only fitting she created her own range of products to enable followers to get her look. KKW Beauty launched late last year, but for us Irish followers it’s hard to get your hand on the products without spending an arm and a leg. 

 

This is where Penneys steps in. After already launching dupes for Kylie Jenner’s lip kits, Penneys have now turned their attention to older sister Kim’s products. Recreating three beauty products that feature in the makeup line. 

 

Most beauty bloggers and influencers are looking forward to the contour sticks and double-sided contour brush, brush on one end with a beauty blended on the other. The KKW products retails for $48, while you can grab yours for €8 in Penneys. Another fan favourite is set to be the highlight palette. Kim K is setting prices for a killer highlight at $52, but you can buy your blinding highlight for just €6 in Penneys. Complete the look with a low cost lush lippy. You can buy a set of four for €8 in Penneys, much nicer on the bank account than the KKW price of $45. 

 

While these prices are hard to say no to, we can’t help but wonder what Kim thinks of them copying her products. Many products from the all new Nudes range are available in all good Penneys near you now! 

By Amanda Leeson

Photo credit Eva Rinaldi via Flickr 

SIN Staff
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Filed Under: Health & Lifestyle Tagged With: Amanda Leeson, dupes, Kim Kardashian, make-up, penneys

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